Pew: Video Watching Now More Popular Than Social Networks
NewTeeVee reports that watching online video is more popular than using social networks. This has surged from 33% back in December of 2006 showing that as bandwidth improves and content improves and grows more people are moving toward video on the Web.
Of course the largest group of online video viewers is the 18-29 year olds, where nearly 9 in 10 have watched a video online with 36% doing so daily.
This is good news to advertisers who are looking for ways to create unique connections with a difficult audience segment to reach. By using a creative, content-driven approach to online marketing via video advertisers can connect with key buying demographics in a way that fits with their online activities and content consumption patterns.
Funny that you hear Facebook is growing fastest in the boomer segment, while teen growth has really leveled off (or dropped). It begs the question of whether video represents the next, great opportunity to reach these audiences online.
Obviously, I'm hoping the answer is yes.
